EduFurther's Client Acquisition System

This system is designed to help EduFurther attract the right audience African scholars seeking international education opportunities and convert them into engaged followers, scholarship applicants, and mentees.

1. Understanding the Dream Clients

Comprehensive Ideal Customer Persona

Basic Information:

• Industry: Education, Study Abroad, specifically graduate school preparation and international scholarship applications.
• Target Market: African students and recent graduates aiming for international graduate education (e.g., Master’s, PhD programs)
• Ideal Customer Title: Prospective international students, Scholarship seekers, Early-career professionals, Graduate school applicants

Demographics:

• Age: 18 – 45 years old
• Gender: All genders
• Location: Primarily African countries (e.g., Nigeria, Ghana, Kenya, South Africa, etc.)
• Income: Low to middle income (unable to afford expensive tuition fees abroad)
• Education Level: Undergraduate students, Recent graduates, Early career professionals

Psychographics:

• Interests: Higher education, Scholarships, Personal development, Career growth, Study abroad opportunities
• Values: Hard work, Education as a means of upliftment, Financial freedom, Community support, also values Mentorship and academic excellence.
• Lifestyle: Balancing studies, work, and family responsibilities, Actively searching for funding opportunities
• Challenges: Lack of access to reliable scholarship information, Difficulty in preparing strong applications, Limited access to mentorship.