📌 Content Formats & Best Practices

EduFurther's audience consists of aspiring scholars, students, and professionals actively seeking mentorship and scholarships. To maximize reach and engagement, the content should be presented in varied formats that cater to different audience preferences.

🔹Content Formats:

Text-based posts (Short & Long-Form)
- Used for insights, storytelling, application tips, and engagement-driven discussions
- Includes storytelling, scholarship breakdowns, and actionable lists
Carousel Posts (Swipe-through tips & guides)
- Visual storytelling format to break down complex topics (e.g., “Step-by-Step Guide to Winning Scholarships”)
- Ideal for scholarship tips, checklists, and myth-busting
Infographics (Visual Data & Quick Insights)
- Key statistics, success rates, and process breakdowns
- Shareable and easy-to-digest
LinkedIn Polls (Community Engagement & Market Insights)
- Engages the audience and gathers feedback (e.g., “What’s your biggest struggle with scholarships?”)
Video Content (Behind-the-Scenes, Interviews, Q&A)
- Personalizes the brand by featuring founders, mentors, and scholars
- Can be short-form reels (educational snippets) or long-form (case studies, live Q&A)
LinkedIn Live (Interactive Sessions)
- Monthly Q&A or expert panels on scholarship strategies and study-abroad insights

📅 Optimal Posting Schedule

EduFurther needs a consistent, high-quality posting schedule to balance value, engagement, and promotion. Given the goal of 3-5 posts per week, here's an ideal structure:

🔹 Weekly Posting Plan (5x per week)

Day	Content Type	Content Example
Monday	Scholarship & Mentorship Insights	“The 3 most overlooked scholarships for African students” (Carousel)
Tuesday	Application Hacks & Productivity Tips	“How to write a winning personal statement” (Text-based)
Wednesday	Community Engagement (Polls, Q&A)	“What’s the hardest part of applying for scholarships?” (Poll)
Thursday	Study Abroad & Career Opportunities	“Visa application hacks for UK students” (Infographic)
Friday	EduFurther BTS & Scholar Stories	“Meet [Scholar Name]: How EduFurther helped me secure funding” (Video/Testimonial)

📊 Best Posting Times for LinkedIn

Based on LinkedIn engagement patterns and EduFurther’s African-based audience, the best times to post are:

🕘 Morning (8 AM - 10 AM WAT) – High engagement from students & professionals

🌆 Afternoon (12 PM - 2 PM WAT) – Best for mobile browsing & lunch breaks

🌙 Evening (5 PM - 7 PM WAT) – Secondary peak for after-work engagement