Prepared by: Precious Obo.
Date: March 30, 2025
Objective: To establish and grow EduFurther’s LinkedIn presence as a go-to resource for graduate school applicants, driving awareness, engagement, and conversions through strategic content and community-building initiatives.
EduFurther is on a mission to become the go-to platform for international application mentorship, particularly for African scholars and global graduate school aspirants. This LinkedIn growth strategy outlines a phased, intentional approach to establish authority, build trust, and foster community through valuable mentorship-driven content.
Key tactics include strategic use of Featured Posts, fictional storytelling, free webinars, cohort-based mentorship programs, and community-focused engagement, all anchored by a well-optimized LinkedIn page. Inspired by successful LinkedIn education brands like Coursera and Udemy, EduFurther will blend educational content with social proof and interactive experiences to boost visibility and credibility.
📈 Success will be measured by:
This strategy ensures that EduFurther not only shares information but leads conversations, nurtures relationships, and ultimately converts curiosity into committed community members.
Goal: Build a strong LinkedIn foundation and spark initial community interaction.